WeWork Trash Cans Reimagined
WeWork India wanted to pioneer a shift in trash management. We wanted to bring about a behavioral shift in the members by making them more sensitive to composting, waste segregation and its advantages.
The design I imagined focused on four main factors:
Encouraging behavior through information and reward
Aesthetics that make them more appealing and break the traditional disgust related to discarding garbage
Making it functional for those in charge of cleaning them
This project helped me deep dive into design methods that demanded extensive material, ergonomical and behavioral research that would ultimately drive its design while still staying true to WeWork's global design language standards.
-In association with WeWork India