Almirah Vidhita Raut's-Ethinc Wear Boutique,Mulund
For a budding fashion designer in suburban Mumbai, this store was a dream come true and so a dream is what we created. This utopian fantasy came together bound by rose-gold highlights,encompassing a cloud of white finishes and ultimately laced with genuine lace and embroidered fabrics . The winding staircase in the middle of the store became the store's identity, entrancing onlookers with its exquisite lace wrapping and the floaty brick glass railing.The mirror ceiling elevates the entire space giving it another dimension. The store was created keeping in mind that every feature was to collectively become a force of inspiration for the designer's future work.
-In association with Saniya Kantawala Design
(Official photoshoot pending)
Allowing the pastels to flow through various elements of the space.
Lace, embroidery and block print work on fabric flows through the elements ,allowing for the space to inspire the designer's work.
Minimal, rose gold plated rods help extenuate the clothes.
Various viewing angles in the store form collective picturesque vantage points , adding to the designer's inspirations.
Wooden engraved block print rollers roll down block print fabrics creating a story of the manufacturing to end product process.
lace ,embroidered fabrics adorn the cashier in a drawer like format with artisan,hand crafted knobs to emphasize the concept.
Lace fabric wraps itself around the winding staircase giving the staircase the look of a long unwinding spool of fabric.
A winding staircase generates curiosity.
The pole and boxing around the staircase was dressed in the same fabric to give the bulky structure some delicacy.
Mirrors strategically placed, helped highlight various aspects of the design in the rectangular space.
Allowing the racks to become the highlighting feature on this floor, the rods were bent in continuous "U" formations.
The shelves bordered with intricate lace wooden carving adds the lace element on this floor .
The placement of shelves make the wall a feature by its play on light and shadows.
Thread work is used to create art and light feature in the trial room.